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Small Business Online Brand Presence – The Power Of Social Media

Small business can create an online brand presence without having to spend a big business budget. You can tap into the power of viral marketing and word-of-mouth advertising and promotion for your small business.

Every business can create a powerful online brand presence using social media giants like Facebook and Twitter. These social networks have turned their attention to creating cost effective advertising opportunities for businesses and owner managed businesses. It can be hard to establish an online brand presence on the World Wide Web if you’re just starting out in business or are weathering the recessionary storm that is sweeping across the nation.

Finding a marketing budget can be one of the hardest things to do when corners are being cut out of economic necessity. What you can do though is establish an online brand presence without having to break the bank just by creating and using a site like Facebook.

Does Facebook work for small business online brand presence?

You can’t argue with 750 million users. The power of sites like Facebook has created unique opportunities for marketers and savvy small business owners to capture a slice of a global online business. Later this week, Facebook intends to focus their attention on business owners and marketing departments in their attempt to help create an online brand presence for small business.

Free advertising credits and a much reduced click through rate will see small business able to create a buzz around their business without a massive investment of time and money.

Target your online brand presence

The beauty of using a site like Facebook is the ability to target your adverts to a specific audience of potential clients and customers. When you are establishing an online brand presence, you need to be sure that you are reaching the right people. Sites like Facebook allow you to target people in a specific geographic region or a particular demographic so you know you are getting the best results. Facebook is the best place to receive attention as it is the easiest medium, even for the users, to connect to their desired companies etc.

It is vital for small business owners to take advantage of and harness the power of the World Wide Web. Having a website, Facebook page and twitter stream are the basics of creating an excellent online presence. You know your options, it is for you to decide now.

Funding For Small Businesses Via Angel Investors

Outside of receiving a loan from the Small Business Administration, the most common way to have your business financed is through the use of an angel investor. In many instances, entrepreneurs turn to these private financing sources because they are able to provide flexible financing terms with the intention of being able to cash out their investment at a much later date. Unlike SBA loans, an angel investor is primarily seeking to profit from the capital appreciation that is associated with your business. As such, if you do not qualify for small business financing through a normalized method of lending then it is may be in your best interest to work with a private funding source to assist you in obtaining the capital that you need in order to start or expand your business activities. 

Throughout our series of discussions, we have primarily focused on the benefits of working with an angel investor instead of a small business investor. Of course, in addition to the capital that they provide, a small business investor or angel investor is able to provide you with a substantial amount of guidance and information as it relates to the ongoing operations of your business. The Small Business Administration is generally able to provide you with a similar amount of information, but an angel investor that has a stake in your company is almost more than willing to provide you with a substantial amount of direct guidance as it pertains to bringing your business to profitability or generating a positive cash flow. We are going to continue to discuss the merits of receiving funding for small businesses via angel investors through many of our future articles.

Of course, the primary drawback to working with an angel investor is that they are going to want to have a significant amount of say as it relates to their investment. This is primarily due to the fact that your private investor is going to become a major owner in your business. Additionally, the investment contract that you sign with a private investor is going to dictate the level of day to day control that a potential third party funding source has in your business. As we have discussed before, when you sell a significant portion of your business to a third party investor you can expect that they are going to want to sit on your board of directors while also being able to have selective control functions as it pertains to how the business is run on a day to day basis.

As always, you are going to want to make sure that obtaining small business funding via the use of an angel investor is in your company’s best interest. One of the most important things to consider is not only the cost of capital as it relates to an equity sale of your business, but also how much control you will have to give up when working with a third party funding source.